Business trip to Seoul, South Korea
MusaDesign had visited Seoul, South Korea and Tokyo, Japan on April 2009 to visit a number of architecture company that use follow design approach similar to what we do here at MusaDesign. A number of sites that we visited there and a number of people that we met were truly inspirational for us.
The very first place that we went to was “Cultural Space” built by UNSANGDONG architectural cooperation (http://www.usdspace.com/). The concept of the building is to establish company’s brand identity (large real estate development company in this case) by constructing a futuristic building with striking exterior that defines brand cues and as both public space for displaying cutting edge design and contemporary art as well as place to show display houses and condos built by the company.
Cultural center for Development Company, this is completely new concept that developers are creating attention by showing in very futuristic designed building that they pronounced as cultural center a cutting age design and contemporary art.
The second level of the building is a combination of a large café, gathering space, and more areas for art exhibits which I am sure looks pretty exiting on the picture but cold and “empty” in reality-everything was evenly spread out in the big space evenly lead with innovative but steel florescent light. Not enough contrast in color, scale or lighting- here we start noticing the common oversight in hospitality business for most of the private and commercial places- lighting.
We can defiantly help with lighting by combining American innovations and appropriate to the particular concept aesthetics with a choice of not only decorative fixtures but up light and downright appearance.
Labels: Kring, South Korea architecture, Unsandong
posted by Polina Zaika @ 12:33 PM
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