Saturday, September 27, 2008

zaw seattle: preliminary store designs

very early concepts, before logo or location
Without a real location or a finalized logo, we began by designing interactions: What actions will customers see in the kitchen? How will they read the menus? How will the employees greet customers? What should passersby see through the windows?
In both conceptual designs we created an open view for customer into the kitchen, which was the clients' main directive, and suggested ways to engage the customers and create a show. Integration of the menu with beverage display allowed the clients to easily suggest pairings while the increased scale and proportions of beer/wine displays and retail counter pushed the feeling more towards an old deli or bakery.

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posted by Polina Zaika @ 10:02 AM

1 Comments:

At 2:14 AM , Anonymous Amalia said...

Good for people to know.

 

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